Meet our Services
PRODUCT MANAGEMENT
- Identification of trends and opportunities;
- Developing competitive strategies for products;
- Design, creation, and monitoring of packaging;
- Development of product portfolio;
- Product line positioning (Economic, Standard, Premium, Special Premium, High Premium, Premium Plus or Super Premium);
- Positioning of particles, quantities, sizes, colors, and formats;
- Preparing Marketing plans;
- Stimulating product support between sales force and distributors;
- Continuously gathering information on product performance, consumer behavior, intermediaries, and new problems and opportunities;
- Proposing the improvement of products to meet new market needs;
- Establishing strategic direction based on consumer needs and business objectives;
NEW PORTFOLIO
- Identification of opportunities;
- Creation and selection of ideas;
- Packaging design;
- Product development;
- Positioning of particles, sizes, colors, and formats;
- Results analysis;
- Business analysis;
- Marketing Strategy;
- Positioning of assurance levels;
- Market and marketing.
EXISTING PORTFOLIO
- Company portfolio evaluation;
- Packaging evaluation;
- Identification of critical points;
- Product Life Cycle Considerations;
- Product analysis and placement;
- Assessment of assurance levels;
- Action Plan;
- Considerations of planned obsolescence.
Online and Offline MARKETING
Helping PET companies implement and execute all parts of their marketing plans and efforts. Working in positioning, marketing and strategy planning, media and public relations, social media strategy, websites, e-commerce, development of guarantees or sales.
We have the experience and the talent to help take your Marketing efforts to the next level.
Offline MARKETING
- Development of campaigns and communication materials;
- Development of POS materials;
- Planning and execution of events such as: new product launches, sales agreement with distributors, and merchandising actions;
- Sales and production advice;
- Product visuals advice;
- Consumer sales promotions;
- Public relations;
- Creation of videos and advertisements;
- Event management and production;
- Training of teams;
- Defining brand positioning and strategies;
- Launching of new products;
- Managing brand communication;
- Monitoring and planning market share;
Online MARKETING
Online Marketing adapts Marketing concepts to the reality of the digital environment and for this we use several tools like; Blogs, Websites, Hotsites, Google AdWords, Web monitoring, Social media, Social networks, Discussion boards, SEO – Search Engine Optimization, Google analytics, metrics among other tools.
WHY USE ONLINE MARKETING IN YOUR COMPANY?
With the advent of new technologies communication possibilities have increased in considerable ways, advertisement options are almost endless.
BUSINESS INTELLIGENCE
WELCOME TO MARKET INTELLIGENCE
A structured program to collect and analyze information about competitors' activities and products, with implications for the company's decision-making process.
Creation of a critical mass of the logic of the target market, in order to increase the perception of the scenarios that occur in this market, and, consequently, to identify opportunities, predict threats, and anticipate trends.
MI, also known as Competitive Intelligence, Marketing Intelligence, Business Intelligence, Commercial Intelligence, and Strategic Intelligence.
GETTING TO KNOW THE CUSTOMER AND THE MARKET
- What is more important, technology or humanized care?
- Do customers understand the levels and benefits my product offers?
- Is my product adapted to local culture? Packaging, Flavors, SKUs?
- How to position my product on the market?
- How much should I charge for my product?
- How would current market classify my product?
- Which distribution structure and/or sales channel is the most appropriate?
TOOLS
- Trade teams all over Brazil.
- Relationship with all distributors who work with the competition, having access to prices, policies, and releases.
- Quantitative and/or qualitative market research.
- Structured database.
- Analysis of articles and advertising of competitors.
- Social media monitoring.
GRAPHIC + WEB DESIGN
Building your brand online requires a modern, mobile, and friendly website in order to boost sales and revenue. We work with clients to develop web design and digital media solutions.
- Brand building
- Branding
- Corporate visual identity
- Visual identity manual
- Logos
- Packaging Line
- Institutional material for companies
- Trade Marketing design materials
ZOOTECHNICS
The advisory and technical consulting services offered by CEOPET aim to support professionals and companies in the area of animal nutrition in a fast and efficient way. More than technical information, CEOPET offers solutions for your business.
- Consulting
- Advisory Service
- Feed Formulation
- Diets
- Product registration with MAPA
- GMP and SOP manuals
- Technical Responsibility
COMMERCIAL
REPRESENTATION – NATIONAL
We have more than 60 partner distributors all over Brazil.
COMMERCIAL
REPRESENTATION – INTERNATIONAL
We have partners in several countries.
